Learning from our Experience

When we set up our booth at the Red River Ex, we had a lot to learn about self-promotion. We didn't have business cards and we didn't have a banner. We quickly printed up some business cards and handwrote extra information on the cards. It was a scramble. We reorganized our merchandise on the fly in order to attract people walking by the booth. We learned that the great thing about the Ex was the chance to promote our new business and get our name out there. We were hardly prepared. Since then we ordered a banner and some business cards. Our goal will be promotion first and sales second. Though sales are always appreciated. And while we are at the Fringe Festival we will enjoy the atmosphere and talk to a lot of people and generally have a good time. And we will learn from that experience as well.